THE LOS ANGELES METROPOLITAN OPERA

REBRAND CONCEPT

CONTEXT

The Los Angeles Metropolitan Opera is a boutique opera house based in Santa Monica, California. The founder wanted us to update the current logo with a range of graphic environment design that reflects the brand's growth.

DELIVERABLES

Brand Identity, Environmental Touch Points, and Logo

MAKE OF TEAM

My Role: Graphic Designer, Strategist

Art Director: Diego Trivino

Designers: Adrienna Walker-Muller, Ilea Mathews, Kotone Matayoshi

SOFTWARE

Adobe Photoshop and Illustrator, Google Suite

GOAL

I was charged with conceptualizing new brand identity, environmental design, and touch points. My approach was focused on making the opera house relatable to the average person. Studying graphic forms and combining them with fonts that express the Los Angeles Metropolitan Opera's new direction.

We had a meeting with the founder and artistic Director and discussed her goal and ideas regarding this rebranding.